20000+
Student Enrolled

600+
Placement Companies

1500+
Batches

50+
Digital Marketing & AI Tools

OUR DIGITAL TRAINEES UNIQUE TRAINING METHODOLOGY

In-Class Practical Implementation Training: Content Planning

Working in the Digital Marketing field has its own set of requirements and challenges. During planning, execution, management etc. So, knowing how to put your knowledge to use matters the most, to survive in the competition. Our main USP being in-class practical implementation training, we will prepare you for every role such as a job, entrepreneurship, freelancing etc.

  • Specially designed course curriculum to prepare candidates for employment, entrepreneurship, freelancing and skill development
  • Extensive practical implementation training
  • Industry mapped latest practical knowledge
  • Best in class Learning Management System
  • Personal attention

Case Study & Assignments Based Learning

Our Digital Marketing Courses in Pune focus on providing practical training which is purely based on industrial case studies and assignments. Case studies give exposure to real-life digital marketing scenarios which help the students acquire analytical and decision making skills. Assignments allow the students to know how much they have understood and grasped. Our on-board expert trainers will let the students know where they need to improve.

  • Real-time case studies based learning
  • Regular assignments that will help enhance your practical knowledge and skills
  • Focus on application of gained knowledge
  • Evaluation and guidance by expert trainers through feedback
  • Training model that would help develop all-round execution skills for various career paths

Portfolio Creation And Evaluation

Portfolio is the reflection of your skills, knowledge and capabilities. Creating the right impression using it is essential at the beginning of your career. Expert trainers at our Digital Marketing Training Institute in Pune provide valuable guidance for developing the right kind of portfolio that will have an impact on the recruiters. Build an attractive portfolio that would increase your chances of getting employed, manifolds. Be assured about it.

  • Team of experts with exact knowledge of the latest industry requirements
  • Industry expert guidance for the right portfolio creation
  • Student specific portfolio evaluation and refinements
  • Increased chances of getting the desired job and package
  • Get the desired kick start to your career

What Our Students Say About
Digital Trainee

Vinotoni Jakha
Vinotoni Jakha
Digital Trainee Student
★★★★★
Google Logo

I had an amazing experience learning digital marketing. The course was well-structured, practical, and filled with valuable insights. A special thanks to Amita Kashyap, our trainer, for her wonderful support throughout the journey. She explained every concept with such clarity and patience. Her guid....

Amika Kohale
Amika Kohale
Digital Trainee Student
★★★★★
Google Logo

Covers all aspects of digital marketing, Real-time projects for hands-on experience. Our trainer Amita Kashyap maam was very supportive and classroom environment was very good..

Digital Marketing Overview

  • What is Marketing? How We Do Marketing?
  • What is Digital Marketing? Digital Marketing Platforms and Strategies
  • Digital Marketing Vs Traditional Marketing
  • Inbound Marketing Vs Outbound Marketing
  • Defining Marketing Goals & Latest Digital Advertising Trends
  • How AI is Shaping The Future of Digital Marketing
  • Case Studies of Digital Campaigns

Social Media Content Psychology

  • SMO VS SMM & Benefits of Using SMM
  • Understanding Social Media Algorithms & Statistics
  • Why Use Social Media Marketing?
  • Social Media Strategy Dimensions in Posts
  • SMO Analysis or Audit Reports
  • Application of AI In Managing Social Media Successfully

Prompt Engineering

  • What is Generative AI? Why Marketers need AI?
  • Popular AI tools for marketers
  • What is prompt engineering? Why prompts matter?
  • Most effective prompt formula & Bad vs Good prompt
  • 9 best Prompt frameworks - like: R-A-C-E, R-I-S-E, S-T-A-R, etc.

Graphic Designing Using Canva

  • How to Create a Design from Scratch Using Canva
  • How to Choose the Dimensions for Your Designs?
  • How to Add Text, Element, Effect, Images and More?
  • How to Create Design for Social Media Post, Banner, Cover, Logo, etc
  • How to Create Text to Audio Voice in Canva
  • Video Editing Using Canva: Need of video in Marketing, Choose Template, External Media, Text, Transitions, Effects, Audio & Video Mixing, Creative Elements, Download

Gen AI Tools

  • HeyGen, ElevenLabs, QuillBot, Gemini, ManyChat
  • SURFER, FEEDOUGH.com, copy.ai, Originality.ai
  • ChatGPT, DALL-E, GAMMA

Facebook Mastery

  • Facebook Organic Marketing (Account Setup, Marketing Strategy, Competitor Analysis, Page Setup, Group, Marketplace)
  • Meta Business Suite & Facebook Business Manager
  • Creative Facebook Post Ideas, Captions & Hashtags Generation Using AI
  • Facebook Ad Manager Structure, Objectives, Audience Targeting & Bidding
  • Writing Facebook Ad Copies, Target Audience Personas & Campaign Strategies Using AI

Instagram Mastery

  • Instagram Organic Marketing (Business/Creator Account, Reels Mastery, Viral Strategies, Monetization, Influencer)
  • Creative Instagram Post Ideas, Captions & Hashtags Generation Using AI
  • Instagram Paid Advertising (Promotions, Audience Targeting, Bidding, Formats)
  • Writing Instagram Ad Copies & Developing Campaign Strategies Using AI

Linkedin Mastery

  • LinkedIn Organic Marketing (Profile Optimization, Connections, Company/Showcase Page, Groups, Jobs)
  • Creative LinkedIn Posts, Hashtags & Articles Generation Using AI
  • LinkedIn Paid Advertising (Filters, Audience Targeting, Bidding Strategies, Rules)
  • Writing LinkedIn Ad Copies & Developing Campaign Strategies Using AI

Google Ads - Search Engine Marketing (PPC)

  • Introduction to Search Engine Paid Marketing, Account Setup & Billing
  • Account Structure, Campaign & Ad Group Setup, Keyword Match Types
  • Ad Auctions, Quality Score, Bidding Types, Extensions & Smart Campaigns
  • Finding Keyword Ideas, Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Display Advertising

  • How Display Ads Work & Display Campaign Creation
  • Bidding Strategies, Targeting Options & Calculating ROI
  • Finding Audience Targeting, Display Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Mobile Advertising

  • Mobile Apps Engagement & Installs Campaigns
  • Promoting Site in Apps, Targeting Options, Goals & Formats
  • Reporting in Mobile Ads
  • Creating Google App Promotion Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Youtube Advertising

  • Importance of Video Marketing & Creating Video Campaigns
  • Location Targeting, Bidding Strategies & Targeting Options
  • Types of Ad Formats & Measuring Results
  • Finding Target Audience, Video Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Shopping Advertising

  • Google Merchant Center Setup, Product Management & Linking to Google Ads
  • Creating, Running, Monitoring & Analyzing Shopping Campaigns
  • Writing Product Descriptions, Shopping Ad Copies & Conversion Rate Strategies Using AI

Performance Max Campaign

  • How Performance Max Ads Work & Benefits
  • Campaign Creation, Bidding Strategies & Targeting Options
  • Calculating ROI
  • Finding Audience, Ad Copies & Conversion Rate Strategies Using AI

Demand Generation Campaign

  • How Demand Generation Ads Work & Benefits
  • Campaign Creation, Bidding Strategies & Targeting Options
  • Calculating ROI
  • Finding Audience, Ad Copies & Conversion Rate Strategies Using AI

Performance Marketing Course Syllabus

  • Fundamentals of Performance Marketing (Concepts, Target Audience, Channels, B2B vs B2C, Metrics, KPIs)
  • Performance Marketing Mindset (Hood Ads Creative Framework, Buyer Journey Mapping)
  • Performance Metrics (CAC, LTV, ROMI, ARPU, CR, AOV)
  • Revenue/Profit Frameworks & Application of AI in Performance Marketing

Website Design Wordpress

  • Domains, Extensions, Web Servers & Hosting Setup
  • WordPress Installation, Theme Selection & Elementor Page Builder
  • Plugins Integration, Forms Activation, Branding & Landing Pages
  • Creating Website Frameworks & Generating Content Using AI

Search Engine Optimization (SEO)

  • Search Engines, Algorithms (Panda, Penguin, Hummingbird, Pigeon, BERT, RankBrain, E-E-A-T)
  • Keyword Research, Analysis, Categorization & Selection Using AI
  • On-Page Optimization (Meta Tags, Sitemaps, Canonical, Robots.txt/LLMs.txt, Schema, Speed, AEO, GEO)
  • Managing On-Page SEO & Tags Generation Using AI

Link Building / Backlinking

  • Types of Linking Methods, Dofollow vs Nofollow, PA/DA, Spam Score
  • Link Building Submissions (Articles, Directories, Guest Posts, PR)
  • Link Analysis Tools (SEMrush, Ahrefs, Moz) & Disavow Tool
  • Developing Off-Page SEO Strategies & Generating Content Using AI

SEO Audit

  • SEO Audit Using Tools & Extensions
  • Manual SEO Auditing Process
  • Speed Audit (PageSpeed Insights, Pingdom)
  • Content Audit (Plagiarism, Keyword Density, AI Content Detection)
  • Technical Audit, UI/UX Audit & Backlink Audit

Local SEO (Google My Business)

  • Setting Up & Importance of Local SEO (GMB)
  • Profile Completion & Local Submissions
  • Local SEO Ranking & Negative Signals
  • Citations and Local Submissions

Google Search Console

  • Introduction & Property Verification
  • URL Inspection, Sitemap & Removal Strategy
  • Page Experience, Speed Optimization & Mobile Usability
  • Removing GSC Errors & Improving Website Performance Using AI

Google Analytics (GA4)

  • GA4 Setup, Property Management & Event Tracking
  • Conversion Management & Reporting
  • Audience, Remarketing & User Tracking
  • Data Importing & Real-Time Analytics Analysis with AI

Remarketing

  • Manual vs Dynamic Remarketing Strategies
  • Building Lists & Campaign Setup
  • Tracking Setup Across Platforms (Google Ads, Meta, LinkedIn, Twitter)
  • Developing Remarketing Campaign Strategies Using AI

Conversion Tracking

  • Implementation & Result Analysis in Conversion Tracking
  • Attribution Modeling
  • Ecommerce Conversion Tracking
  • Developing Conversion Rate Optimization (CRO) Strategies Using AI

Content Marketing

  • Content Marketing 7 Steps Strategy Building Process
  • Compelling Content Writing & Keyword Research
  • Content Marketing, Distribution & Optimization for SEO
  • Increasing Opt-In Email Lists with Content Marketing

WhatsApp Marketing

  • WhatsApp Marketing Strategies & Business Setup
  • Auto Replies & Initial Message Setup
  • Installing WhatsApp Icon & One-Click Chat on WordPress
  • WhatsApp Bulk Sending Softwares & Business API

Freelancing Package / Product Development

  • Understanding Freelancing Business Model & Niche Selection
  • Identifying High-Demand Digital Marketing Services
  • Designing Service Packages (Basic, Standard, Premium)
  • Upselling, Cross-Selling Techniques & Deliverables Setup

Freelancing Profile & Portfolio Creation

  • Portfolio & Profile Importance in Freelancing
  • Personal Branding for Freelancers
  • Creating Professional Freelancing Profiles & Portfolios
  • Showcasing Case Studies & Optimizing LinkedIn/Website

Client Finding & Acquisition

  • Local Business Prospecting (Google Maps, Offline, Events)
  • Organic Acquisition (LinkedIn DM, Instagram Outreach, Groups)
  • Paid Client Acquisition (Ads, Landing Pages, Lead Qualification)
  • CRM for Managing Leads & Personal Branding

Freelancing Selling Client Pitching & Closing

  • Understanding Client Psychology
  • NICE Analysis (Need, Interest, Concern, Expectation)
  • Explaining Services Clearly & Showing Results over Features
  • Presenting ROI & Case Studies to Build Trust

Freelancing Client Handling

  • Client On-boarding Process & Setting Expectations
  • Creating Roadmaps, Communication & Weekly Reporting
  • Handling Difficult Clients & Retention Strategies
  • Building a Freelancing Team (Outsourcing Designers, Ad Specialists, SEO Experts)

AI Cloning & UGC Video Creation

  • Introduction & Fundamentals of HeyGen
  • Script Writing & Voice Design
  • Avatar Creation & Customization
  • Studio Interface & Editing Workflow
  • Advanced Features & Localization
  • Practical Use-Case Applications & Capstone Project

Client's Social Media Organic Work

  • Social Media Calendar Management Formats
  • Creating Content Calendars & 5 Posts for Live Clients
  • Social Media Reporting Management & Competitor Analysis
  • Graphic Standards, Color Palette & Designer Work Verification

Run Social Media Paid Campaign

  • Business & Campaign Requirement Analysis
  • Campaign Strategy Creation & Audience Setup
  • Ad Copy Creation & Live Campaign Launch
  • DM Interview Questions & Answers Provided

Social Media Campaign Analysis

  • Campaign Result Analysis & Strategy Changes Implementation
  • Cross-Client Social Media Campaign Analysis
  • Conversion Rate Optimization (CRO) Strategies
  • Preparation of Interview Questions & Answers

Social Media Competitor Research

  • Social Media Competitor Analysis & Benchmarking
  • KPI Monitoring & Competitor Strategies Evaluation
  • Preparation of Interview Questions & Answers

Run Google Ads Paid Campaign

  • Business & Campaign Requirement Analysis
  • Google Ads Strategy & Audience Setup
  • Ad Copy Creation & Live Ad Launch (Search / Display / Video / Remarketing)
  • Preparation of Interview Questions & Answers

Google Ads Campaign Analysis & Reporting

  • Google Ads Result Analysis & Strategy Implementation
  • Conversion Rate Optimization Strategies
  • Generating Professional Paid Ads & Client Deliverable Reports
  • Preparation of Interview Questions & Answers

Google Ads Competitor Research

  • Google Ads Campaign Result Analysis
  • Auction Insights Under Google Ads
  • Google Ads Transparency Center Audit Techniques
  • Preparation of Interview Questions & Answers

SEO Audit Reports For Clients

  • Manual SEO Audit for Given Clients
  • On-Page & Off-Page Factors Discussion
  • Generating SEO Reports Manually & Performance Strategy Development
  • Preparation of Interview Questions & Answers

On Page SEO Implementation For Clients

  • Writing & Publishing Blog Posts for Clients
  • Researching Relevant Keywords, Headings, Meta Tags & Internal Links
  • Performing On-Page SEO Activities & Improving SERP Performance
  • Preparation of Interview Questions & Answers

Off Page SEO For Clients

  • Generating High Quality Backlinks & Guest Blogging
  • PPT/PDF/Doc & Quora Submissions for Clients
  • Other Free And Paid Backlinking Strategies Overview
  • Preparation of Interview Questions & Answers

SEO Auditing Tools & Reports

  • SEO Auditing Using Paid Tools
  • Live Demonstration of SEMrush
  • Downloading & Customizing Reports from Paid Tools
  • Preparation of Interview Questions & Answers

Conversion Tracking And Remarketing

  • Overview of Conversion Tracking & Remarketing
  • Live Data Tracking & Remarketing Campaigns Examples
  • Do's And Don'ts Of Data Tracking
  • Preparation of Interview Questions & Answers

E-commerce Development & Marketing

  • WordPress E-Commerce & WooCommerce Setup (Plugins, Products, Categories, Payment Gateway)
  • E-Commerce Marketing Strategy (Content, SEO, Social, Email, PPC, Retargeting, Retention)
  • Google Ads Shopping Campaign (Merchant Center Setup, Link to Google Ads, Campaign Execution)
  • Monitoring & Analysis of Shopping Campaigns

1 Year Digital Marketing Experience Interview Preparation

  • How to Prepare for Digital Marketing Interview
  • 1-1 Personal Interview With Industry Expert
  • In-Depth Technical Knowledge Testing Of Candidate
  • Practical Questions On Real Life Scenarios & Agency Work Done

Simple, transparent fees with flexible payment options

Select the certification you want and get started with easy EMIs.

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No-cost EMIs for 6 & 7 months.
Digital Marketer Proof of Work Lab
EMI starts as low as
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Digital Growth Hack & Business Mindset Program
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No-cost EMIs for 6 & 7 months.

OUR INDUSTRY EXPERT TRAINER

Our team of vastly experienced industry expert trainers is the primary reason why digital marketing aspirants prefer Digital Trainee and our Digital Marketing Courses in Pune online and offline. Their practical experience has helped them successfully navigate this highly-evolving digital marketing landscape, and deliver the latest knowledge and skills to the trainees. With an in-depth understanding of the complexities and challenges of real-world digital marketing and a passion for teaching, best training is facilitated for our students. Creating professionals and leaders that will achieve the best for themselves and for this industry is what we do. This is helping us establish our training program in the list of Top 10 Digital Marketing Courses in Pune. Learn from the best to become one!!!

NEHAL V

TRAINER MANAGER

RAHUL C

DIGITAL MARKETING MANAGER

RICHA G

DIGITAL MARKETING TRAINER

CHETAN N

DIGITAL MARKETING TRAINER

AMITA K

DIGITAL MARKETING TRAINER

CHETAN M

DIGITAL MARKETING TRAINER

SK IMDADUL

DIGITAL MARKETING TRAINER

AKSHAY P

DIGITAL MARKETING TRAINER

SWAPNIL D

DIGITAL MARKETING TRAINER

ANIKET M

DIGITAL MARKETING TRAINER

Digital Marketing Knowledge Blogs

Stay updated with the latest digital marketing trends, AI-powered strategies, Google Ads updates, SEO techniques, social media marketing, and performance marketing insights through our expert-written blogs. Whether you're enrolled in our Digital Marketing Courses Online, attending classroom sessions, or simply looking to improve your marketing knowledge, our blog library provides practical tips, tutorials, and industry updates that help beginners and professionals stay ahead in the fast-changing digital landscape.

Generative Engine Optimization: Why GEO Demand Is Rising and What Marketers Should Learn

  • Sep 23, 2026

As businesses wonder how their content will be represented in AI-generated responses, generative engine optimization (GEO) is gaining prominence. In a 2026 survey, Fiverr found that more of the search specialists surveyed said they are seeing an increase in requests for GEO than requests to improve Google rankings. It is an indication of the shift in the types of questions clients have, but it....

Human Skills vs AI Skills in Digital Marketing: What Marketers Need

  • Sep 11, 2026

Artificial intelligence can generate copy, analyse datasets, automate bidding and produce creative variations in seconds. Yet successful marketing still depends on judgement, empathy, commercial awareness and the ability to understand why people behave as they do. This makes the debate around human skills vs AI skills in digital marketing less about competition and more....

Performance Marketing vs Brand Marketing: Key Differences and the Right Strategy

  • Sep 10, 2026

Performance marketing vs brand marketing is not a choice between sales and creativity. It is a comparison between two complementary approaches: one generates measurable actions, while the other builds the recognition, meaning, and trust that influence future demand. For marketers and business owners, understanding this distinction helps prevent common mistakes.....

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Few Words From DIRECTOR'S Digital Trainee

The founder and director of Digital Trainee, Mr. Prashant Kadukar has been an inspiration owing to his laurels all along. An MIT alumni, he happens to be a Google Ads & Bing Certified Professional. His decade long mastery in strategizing, designing, and implementing Digital Marketing plans and campaigns is well known. Mr. Prashant’s portfolio consists of serving 100+ Domestic and International clients, and consulting numerous startups on aspects such as strategy and growth. The workshops conducted by him have been insightful to an extent where the majority of the attendees have chosen a career in this field. Such has been the impact!

  • Digital Trainee, a Digital Marketing Training institute in Pune founded by him, is known to be a pioneer in providing 100% practical-oriented training. With his extensive domain experience, he well-understood the need of providing practical knowledge to the career aspirants. That’s what he has achieved today, through his institute.
  • Here, knowledge and skills are imbibed in a manner to make you ready and capable of going for not just a job but to take up freelancing or becoming self-employed as well. No wonder their training program is considered to be amongst the top Digital Marketing Courses in Pune with market competitive Digital Marketing Courses Fees.

Frequently Asked Questions

The average salary structure for completing a digital marketing course in Pune can vary depending on various factors such as job role, experience, skills, organization, etc. But an average professional in digital marketing knowledge in Pune can expect a salary structure of ₹2.5 to ₹5 lahks per annum. Compensation systems can be further enhanced with appropriate experience and expertise.

We Also Provide You 3 months Internship letter Based On real time Project You Complete.

At Digital Trainee, we strongly believe in providing personal attention to every student, including those who have already completed our courses, those currently studying with us, and those who are interested in joining us. We offer individual interaction with our trainer, either in person at our institute or over the phone, To take you through our complete digital marketing curriculum. Once you become a part of Digital Trainee, you will receive personalized online study materials and access to live classroom sessions, which will help you start your course with us.


Attend Our Online Live Interactive Practical Digital Marketing Course From Your City Location :

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